In the current online marketing environment, the video ad is truly the leviathan of content, both in prevalence and effectiveness. Research shows that 50% of executives look for more info after seeing a product video, Youtube’s mobile video consumption is increasing at a rate of 100% per year, and 87% of all online marketers use video content.
Read MoreThere are times when we are all too lazy to actually go out shopping- that’s why online retail is so huge. But there are countless downfalls to online shopping to go along with its advantages. You can’t actually see and feel the product, for one. It may not be what you thought, too big or for the wrong purpose. Additionally, especially if it's a tech product, you may not even be able to figure out how to use it. The interesting trend of online shopping “concierge†services is trying to ease some of these problems using new retail technology.
Read MoreEvery advertiser knows about the importance of advertising via social media. It is drilled into our heads on every economic news site. Something that is getting less attention, though, it the surge of actual commerce happening through social media.
Read MoreAdvertising your business on a website in cyberspace is definitely the way to succeed. Your website will reach prospective clients globally. However, there are risks which you should be aware of. Cyber crime is prevalent, and website breaches of security happen on a daily basis. The perpetrators are motivated by various goals. When considering who needs to take responsibility for website security, the answer is not always clear as we shall discover.
Read MoreEvery business owner should be aware of negative SEO and the threat it poses to their brand. It needs to be reinforced that negative SEO is a real threat, and the best way to deal with it is prevention.
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