As 2017 nears its end, online businesses are facing more and more challenges. With growth and revenue become the high priority for all businesses, 74% of marketing professionals have focused on converting visitors into customers, while the remaining 26% prioritized increasing traffic to their website.

Here are the few facts which depict the evolution of digital marketing:

• In 2017, TV ad spending will total $72.01 billion, or 35.8% of total media investments. Meanwhile, total digital ad spending will equal $77.37 billion, or 38.4% of total ad spending.
• A delay of one second in landing page response time can result in a 7% drop in conversions.
• Mobile apps convert 100% to 300% better than mobile websites.
• The cost of digital advertising is raising 5X faster and 71% quicker than the cost of TV ads.

While 2017 continues to witness the developments in the realms of digital marketing, so now the question arises in our mind is, “What does 2018 hold?”

To help keep you on the right track, here are the few digital marketing & Search Engine Optimization trends to look out for the upcoming year.

Live Video Streaming

It has been stated that “Online video will drive over 80% of all internet traffic by 2019.” The live video streaming has become more popularized with video streaming apps like Facebook Live and Instagram Live. Live streaming, the easiest way to broadcast your event live has made it much simpler for consumers to engage and interact with your brands/products/services.

Social Media Campaigns

Whether it’s 2017, 2018 or 2020, the only thing which never changes is “Social Media”. With more and more social media platforms springing up, users will have their attention stretched beyond limits. Digital marketers can make use of this to promote their brand by building a robust social media presence to interact, communicate and engage with customers.

Mobile Friendly Websites

In today’s internet world, more and more people are ditching their desktop for surfing online and stepping beyond “Mobile Devices”. It has been accounted that with more than 30% of ecommerce sales via mobile phones in 2017, the trend is expected to rise more in 2018.

Integrate Cloud Platforms

We all never forget the impact of Ransom ware malware attack, right? So, when it comes to deriving the solution to safeguard your data from malicious attack in the future, integrating all data into single cloud platform will be the right choice. This integration provides the marketers with a single point of view to better manage their campaigns, work flows, Google Analytics, and user functionality.

Final Thoughts,

The above-mentioned are the predictions for the digital marketing trends of 2018. So, what are you waiting for?

Want to join the digital revolution? As the leading Digital Marketing Agency in New York, we will introduce you to technological solutions that will take your business to the next level, visit www.venttraffic.com