“75% percent of internet use will be mobile in 2017, up slightly from 2016, as a growing number of consumers around the world access the web on smartphones and tablets.“ – Reuters, 2016.
It is a well-known fact that the future of web lies in mobile technology. Mobiles have changed the way people communicate and access information. They are increasingly relying on phones, tablets, and digital devices to access data. In addition, over 6 billion mobile phone subscribers globally use mobile apps to manage data, navigate websites, connect with others and make purchases.
Smart phones have further revolutionized mobile phone use, as mobile apps offer fast, interactive and easy integration with other features on the device. Many businesses have already taken steps to increase their market presence with mobile apps.
Hence, a successful mobile app development strategy will have a huge impact on the results that can be gained from its implementation. Here, we present a few tactics that will help you profit from such apps.
Focus on Your Company’s Objectives - The app you are aiming to develop should ultimately bring revenue for your company and should not become obsolete in the long run. You should be able to forecast how your app would benefit your business even after 5 years.
Concentrate on the User Experience - User experience is essential in mobile app success. This can be achieved by working closely with the designers, developers and the sales team, as each will contribute a unique perspective on the app’s functionally and objectives, thus enhancing the user experience.
Analyze Your Competitors’ Apps – New apps are being developed every day. If you are unable to stand out from the crowd, you might never distinguish your business from that of your competitors. Therefore, you must analyze your competitors’ apps carefully. You should sign into the app and should look out for both advantages and shortcomings in its design and functionality. This will give you a clear idea of how to compete in the market.
Decide on the App Development Platform – Although there are many operating systems and devices, iPhone is still considered the standard entry point for any mobile application. Decide if you wish to go for a native or hybrid app, as the former supports only one platform, whereas the latter works on different platforms. However, hybrid apps are more expensive, and may not yield the most optimal user experience. If you are sure that the majority of your audience is on a single platform, a native app would be a better choice, as they are faster. In short, app development will be driven by the user engagement and target devices.
Use Agile Methodologies – This involves rigorous development and testing until the completion of the software development project, ensuring that your app is completed in the most efficient and effective manner. App development process usually involves determining the functional requirements and breaking them down into various phases, while making continuous adjustments until the desired milestones are met.
Businesses must dedicate the necessary resources to mobile app development projects, as well as adopt a persistent approach and thoughtful strategy. The focus should always be on user experience, while ensuring that the functionality meets specific business requirements.
Author Bio:
Duhane Williams is a Real Media & Business Strategist, specialized in Digital Media, AR/VR, Big Data, Technology Management, Analytics, Branding and APPS. He has demonstrated success in accelerating brand growth, cultivating and developing new markets, and obtaining optimal levels of brand awareness in highly competitive market segments. Visit https://www.venttraffic.com/ to learn more.
