If you’re running a website, you might be aware of the importance of server monitoring tool. Server monitoring tools can enhance the speed and performance of your website. Here I wish to share few facts that depict the importance of choosing the right monitoring tool, read below:

• - 79% of online users who have trouble with website performance say they won’t return to the site again.
• - 47% visitors expect a website speed page load in 2 seconds or less.
• - 18% of users will ignore a website if it doesn’t load in less than 5 seconds. 30% will abandon the site, if it takes more than 10 seconds to load.
• - 1 second delay in page loading speed can result in a 7% reduction in conversions.

And what makes scary is… An ecommerce store can lose hundreds to thousands of dollars in sales in 7 hours of downtime.

Here comes the importance of server monitoring. So, what is server monitoring? Server monitoring is a server that works 24X7 to check and logs your server’s functionality; when your site is down, unreachable or report an error code 404, it will send you an alert message stating the issue. This helps you to mitigate the issue faster, quicker without losing your customers and leads.

Hope, now you might understand the importance to use a service which keeps an eye on the uptime and downtime of your website.

So, what are the reasons to monitor your website performance? Continue reading….

Maintains the Image of Your Business:

Whether you’re running a brick & mortar business or an ecommerce website, maintaining a good brand image is an important factor. Frequent server issues, downtime, and low page response time can jeopardize the reputation and brand image of your company. So, keeping an eye on server and storage management is the important feature to prevent and to stay away from these unwanted hazards and protects the image of your business.

Prevent Lost Sales:

As mentioned earlier, frequent downtime can cause hundreds to thousands of dollars of lost sales. For every ecommerce websites, the factors such as uptime and website performance with the page loading speed of 70+ are the utmost vital.

Ensure the Best SERP’s in Search Results:

Your site ranking is significantly affected by both the downtime and speed issues for your website. If your website constantly experiences frequent downtime issues, then Google will consider it as a bad signal and it will be a huge setback for your website’s ranking in SERP’s.

Stay on the Loop Wherever You Are:

Whether you’re on the road, home, out of station or on your daily commute, you can still keep an eye on your network via server monitoring.  Today’s server monitoring allows you to log in to a web based management platform to view real-time statistics about your network at a glance.

As can be seen from the above advantages, server monitoring allows you to save time, money and relieve some pressure on your business.

Do you use server monitoring before? How did help you to build a loyal customer base?  Share your experience with us!