An SEO audit helps you determine what’s working and what’s not working on your current website.

Do you know why an SEO audit matters so much for your website?

An SEO audit helps website owners determine where their website currently stands in the world of digital marketing. This information can help you improve your site ranks, as well as attain high visibility for the website on the search engines, ensuring that customers can find you easily online.

An SEO audit can be performed for your website for several reasons, but here are a few key thoughts:

• Changes in Algorithm: Moz states that, “500-600 times each year, Google changes its search algorithm.”

The search engines are constantly upgrading their algorithms to offer better search results. You need to be aware of these changes and make necessary alterations to your websites so that you are not adversely affected by them.

• Errors in Website: Make certain that your website does not have any broken links or error messages. Doing an SEO audit will uncover any errors and enable you to fix them and regain the lost traffic.
  
  
• Changing Webmaster Guidelines: The webmaster tools from Google and Bing are continually changing, so you need to be compliant with the trends.
  
  
• Meta Content: Meta Title Tags and descriptions are the first thing a visitor gets to know about your website from the search results; hence, it is highly important to be optimized to be relevant to the site’s content.
  
  
• Work on you content: Fresh content assists the search engines in getting you discovered, and it gives the reason for visitors to come back. If people are not repeatedly visiting your website, you should work on your content to ensure that you always offer what your customers love to read about you.
  
  
• You get new strategic and graphic ideas with the analysis.
  
  
• You get to know about your site’s search rankings, traffic, search percentages, and bounce rates.
  
  
• You get to find and adjust the key components that affect your site’s performance.
  
  
• You get advice on developing new strategies.
  
  
• Know about the flow of your traffic and the keywords that drive the users towards your website.
  
  
• You can discover the sites that provide referral links to your website.

Here are a few suggestions on how to get started with an SEO audit:

• Let the Screaming Frog crawl on the website: The free app Screaming Frog crawls through every page on your website just like a search engine would. This allows you to identify URL issues, duplicate pages, redirects and much more. You also have the option to export all the data to an Excel spreadsheet after the audit, where you can analyze the results further.
  
  
• Once you register and verify your title with the Google webmaster tools, you get to access many aspects, including Crawl Errors, Search Queries, Links, HTML improvements and Sitemaps, which will help you identify your website’s strong and weak points.
  
  
• Customize Google Analytics – when you do this, you get to know more about the users that visit your website. You will obtain data on the time each user spends on a page, if the user is visiting additional pages, which device is popular – mobile or desktop, etc. All these insights will help you optimize the website from your clients’ perspective.
  
  
• The “HTML Improvements” in the Google Webmaster Tools help address the duplicate title tags. This will improve the user experience.
  
  
• URL redirects also confirm that the users and the search engines visit the site without encountering any error messages.
  
  
• Place the XML Sitemap in order– create a sitemap that allows the major search engines to easily crawl through your website and list all the content on your site.

SEO audit is very important for upholding your website’s ranking strength. As these are just a few basic suggestions, be cautious when planning your audit. Focus on addressing the weak points in your current strategy and make adjustments so that you can rank better consistently.

Author Bio:

The author of this blog, Duhane Williams, offers proven success in accelerating brand growth, cultivating and developing new markets, and obtaining optimal levels of brand awareness in highly competitive market segments. He is keen to explore new opportunities too. Visit https://www.venttraffic.com to read more.