Word of mouth is the lifeblood of any retail business. Positive reviews have the power to influence business results, especially if these are made by people that consumers know and trust. Motivating your customers to speak on your behalf is the first step toward creating the buzz for your brand!

According to a survey conducted by Nielsen group, 92% of the respondents stated that they are more likely to believe recommendations from their friends and family than any form of advertising.

While it may seem that such conversations happen naturally, this is not the case! You cannot sit back and hope that people will recommend your brand to others. You have to win the marketing race these days, and this means encouraging those happy with your product or service to talk about their positive experience. In other words, you have to know how to capitalize on Social Media Marketing.

Here are a few Social Media Marketing Tactics, which will help you generate those conversations.

Engage with your customers in real time

Social networking platforms help you chat with people in real time. Gift your customers with your time. Listen to what they have to say about your brand. Value the privilege of having meaningful conversations with your current and prospective clients via social media. Always respond to the queries of your followers promptly, as this will make it more likely that they will recommend your brand to their family members, friends, colleagues and other associates.

People are very busy these days, so they expect instant response to their needs. Social media is the platform that offers them this luxury. They no longer have to waste their time checking to see if they have received an email, or wait for a phone call.

When you respond to your customers on social media, your promptness impresses other prospective customers as well, because they can see that you take customer service earnestly and you will go an extra mile to solve your customer grievances right away.

Handy marketing at a low cost!

Give people the reason to talk about your brand

To generate conversations about your brand, you should study the traffic and find out what the buyers are expecting from you. Give people reasons to talk about your discounts, promotions, brand, service, amazing products, incredible success stories or even funny exposés.

Gift your social media followers with special discounts, as this will help drive more traffic to your store. It will also help you reward your existing loyal customers and build a positive image for your brand in the minds of the new customers.

Always stay hot & hyped!

Share your brand

Promote your brand online through postings. This will allow your customers to know more about your company and your staff. Your posts can also help generate trust in your business and let the potential customers know what you are selling. Make your customers know that they are very important to you and that their opinion matters. Give the taste of your brand’s culture to your customers, so that they could speak about you or buy your brand. 

Inspire your customers with your brand!

Think local

Personalize your posts based on your location. Using built-in targeting features in your chosen social media platform will help deliver the right message in the right area. This is a great way to build your brand and familiarize with your target community.

Tell your story with digital illustrations           

Videos & images are much more informative than words and their use has become very popular. It also increases the conversions by 80%. Yes, they perform better than content.

Forrester Research Inc.’s report says, “76% of retailers are spending more on Social Media this year than they did a year ago.” Hence, when developing your social media marketing strategy, focus on every detail, including the seemingly insignificant ones. What might seem unimportant to you could be highly relevant to a customer. In other words, do your best to deliver excellence in every interaction with your customers!

Author Bio: Mr. Duhane Williams is an experienced digital marketer and a great team builder. He is constantly involved in providing successful strategies in the development of new businesses with world-class marketing management skills. Visit https://www.venttraffic.com to read more.