According to a research conducted by Statista, “the number of worldwide web users is expected to reach 3.02 billion monthly active social media users by 2021.” This number alone confirms that social media provide the most powerful platform for any business to connect with millions of current and potential clients worldwide. There are many individuals who have already built business empires with social media, such as Rachel Dunston, the initiator of Rachel Bakes More Cake, who has built a thriving cake business with the help of Instagram.
When done right, social media can make your sales climb sharply like a rocket, increase your brand’s awareness, nurture connections and improve the search ranks.
But, where do you begin?
Taking the first step with social media can be a challenge, as there are many platforms, with so many users who hold diverse opinions. Devising a strategy to target the right audience using the right platform is indeed a tiresome process, but one that is necessary to yield the desired results.
Here are a few easy tricks for business owners wishing to master the social media.
- Brand your company’s social page
Include your business's cover image, logo, business name, etc., in all your communications. Unlock every opportunity available in social media to emphasize and distinguish your brand from others. Be You! Nonetheless, it is essential to examine what your competitors are doing on social media and what makes them stay special in the hearts of their customers, i.e., what makes people follow them. Likely, they have capitalized on a unique feature or idea that makes them stand out from the crowd. It is your job to do the same for your business.
- Promote your blog posts
Blog is a vital element of any website. You should update your blogs regularly to share news and upcoming events, or express an opinion on your industry or business. Share these fresh blogs frequently in the social media platforms, so that your users are aware of what is happening in your business. These updates will bring your customers closer to your business.
- Mention your products/services frequently
Never leave your social pages idle even for a day. Give your customers a reason to like or share your page as often as possible.
According to Ambassador, “71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.”
You can do this by including your products, specials, any funny images, quotes, infographics, or anything that will keep them close to your social page.
- Capture your viewers’ attention
Images and video have the power to grab the viewers’ attention, keep them engaged and prompt them to influence their networks with your posts through their likes and shares.
As stated by Hubspot, “Visual content is more than 40 times more likely to get shared on social media than other types of content.”
There are many free online tools you can use to customize images or create effective short videos, so make full use of them.
- Connect with your users personally
To devise a great strategy, you must listen to your audience. Social media is an open-ended platform businesses can use to communicate and engage with their customers. This is gradually taking the form of customer service platform, as this level of engagement is expected by customers these days. While this may seem too time consuming, it will pay off as, the more you engage with your customers, the more trust you will generate.
- Use keywords
It is easy for your existing contacts to find you in any social channel, but what about your potential clients who are looking out for an opportunity to try products/services like those you are offering? Using the right SEO friendly keywords in your social profiles in the form of #Hashtags will make it easier for users to find you easily in their search results.
- Focus on the networks that yield results
Hubspot report says, “80% of marketers indicated that their social media efforts increased traffic.”
Not every social channel yields the desired results. To maximize the benefit obtained from your use of social media, you must customize content for each platform. Hence, identify channels that generate more relevant traffic and optimize your strategy accordingly. This might seem counterintuitive, but focusing on the right platform will give you a better return on investment than would attempting to promote your brand with one generic approach.
Take one step at a time. Organic social media following doesn’t happen overnight. Only a proper strategy will help you leave a mark in social media. Stay consistent and remain engaged, as your presence will bring you fans and followers of unknown value.
Author Bio:
Duhane Williams is a Real Media & Business Strategist, specialized in Digital Media, AR/VR, Big Data, Technology Management, Analytics, Branding and APPS. He has demonstrated success in accelerating brand growth, cultivating and developing new markets, and obtaining optimal levels of brand awareness in highly competitive market segments. Visit https://www.venttraffic.com/ to learn more.
