“We don’t have a choice on whether we do social media, the question is how well we do it” – Erik Qualman
Social media platforms are continuing to hit new records in terms of user base expansion and revenue generation. Facebook has accrued over 2 billion users, whilst Instagram is expected to reach over 1 billion users before the end of 2018. These trends have made social media management and marketing (SMM) tools a necessity for any business.
According to Scott Brinker, “5000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized back in 2011.” With thousands of SMM tools competing in the market, choosing the best one for you can be overwhelming.
Here we present a few social media management tools to watch out for in 2018.
Created by the Facebook, ‘Pages Manager’ helps marketers to target segmented buyers. This tool also helps the Facebook administrators to manage the Facebook pages and profiles more effectively. With the help of Facebook Pages Manager, users can easily post updates, images, videos, and other information and share the same with their network members for as many as 50 pages and profiles.
Facebook Pages Manager is free to use and there are no additional fees or installations required.
HootSuite is the most popular SMM tool for Android and iOS phones. It has been in existence since 2008 and it helps you schedule campaigns across various social networking platforms. With the help of its simple web-based dashboard, you can also simultaneously measure the performance of the campaign in terms of ROI. The option of curating content is also available in Hootsuite where you can add #hastags and look for more keywords.
AgoraPulse offers you all updates about your social content in an inbox. It has the facility to store all old conversations and sync with your social profiles in real time to make sure that you do not miss any comments, tweets and likes. You can manage all the conversations efficiently, leaving you ample time to focus on business improvements.
This free graphic design tool provides access to over 10,000 free templates. You can simply drag and drop, as well as easily add, edit and move the design elements within the graphic.
You can create stunning animated or static Instagram stories with Fastory free of charge. You can create your story in three simple steps—choose an animation for your text, upload a video or photo, and add your logo. After you publish the story, it will be sent to your email, from where you can download and broadcast the content on your Instagram or Snapchat.
Similar to an email marketing tool, Botletter allows you to send messages with an image, title, and call-to-action. You can send 1,000 messages per month free of charge.
This popular audio networking app turns your audio recordings into beautifully animated videos along with transcript for free. You also have the opportunity to check and edit the transcript before finalizing the video.
Campsite helps turn a single bio link into unlimited links for free. Most Instagram marketers face the trouble of having only one link for the entire Instagram account. This issue is avoided by using Campsite, where you can have a friendly page listing several links.
When you are not sure of which photo to post on Instagram, Lisa app will analyze all your photos free of charge and will select the one that is expected to be most liked on Instagram based on a machine learning algorithm.
This free app helps you manage most of your web applications simultaneously. You get to unite all the apps into one workstation, saving you heaps of time. The Station works with more than 300 applications and is expected to support more in the future.
I am sure that many other great social media tools deserve a mention in this blog post. Would you be interested in sharing your favorite ones so that our fellow readers can try them? I am excited to chat about them too.
Author Bio:
With over 10 years of experience in digital marketing and brand management, Duhane Williams focuses on team building, campaign implementation, market growth and new business development. He is also committed to growing organizational success with the help of world-class marketing management. Visit https://www.venttraffic.com to read more.
