User Experience Testing a Confidant to Quality Assurance

A user plays the most prominent part in the success of any organization. They are the main segment in the society that eventually decides the fate of the company by either accepting or rejecting a company’s product. Similarly, in an online market the user can choose to leave one’s website and prefer a competitor’s website. This makes the customer truly the king of the market.

What is User Experience?

User Experience as the name suggests is the process that the user goes through while interacting with the organization. This process involves whatever the user comes across visually, whatever the user hears or whatever the user reacts to the business carried out by the organization through the organization’s website, applications or any other source of media.

What is User Experience Testing?

User Experience is the experience a user undergoes while interacting with an organization. This efficiently helps the process of User Experience Testing. User Experience Testing serves two main objectives namely:

• What does the User do?
• Why does the User do it?

At Venttraffic we feel that this helps an organization monitor the user’s preferences, requirements and needs alike which further provide valuable information to an organization to produce customer- friendly products.

Why is User Experience Testing Important?

We believe that User Experience Testing helps an organization acquire valuable information regarding customer needs and gives the company a competitive edge. It helps the organization garner knowledge regarding exactly what the customers are looking for which leads to lower development cost for the company. Few reasons why User Experience Testing is important can be enlisted as follows:

• Increased level of sales
• Brand recognition
• Customer satisfaction improves
• Reduces the overall cost of development

Quality Assurance

The major benefit that User Experience Testing serves is Quality Assurance. It makes sure that the customer is satisfied and proves as a yardstick for quality assurance. Quality assurance helps the organization improve the quality levels of a product which eventually helps the organization financially and also garner reputation.

Hence, User Experience Testing acts as a confidant to Quality Assurance.